Sign up to get free access to updated course

15 Fridays, 15 classes, 70 videos + articles – Take the course whenever you want!

Examples, cases, downloads and shared documents on Google Drive

When you sign up, you will get access to this course as well as notifications about new content, resources or courses I will create to support this course. I will not send you advertising. The only way I might contact you other than with respect to this course is if 1. I come up with some new material I want to share or 2. I run a Kickstarter to financially support all of this

WEEK 1

Introduction to Viral Marketing

This is an overview of the course purpose and will give you some ideas on what will come next in the course. It will introduce the viral process and give you a few tools on how to check for which content is actually viral, and which content isn’t.

SAMPLE VIDEO

WEEK 2

Building a network

Many people ask me what makes a great viral campaign. My usual answer is “knowing a lot of influential people”. The two keywords are really knowing and influential. Although you might be a nerd in your field, it doesn’t mean that everyone likes what you like.

The first step is to figure out the size of your network, understanding their needs and desires, and then being able to use this understanding when you later try to activate the network by packaging your content in the right framework. The second week will take you through all of the concepts, methods and tools to use when you are sourcing for a local to a global launch.

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WEEK 3

Segmenting your network

This part of the course will covers such theory as Jobs to be done, Smallest acceptable truth and the ASK method.

Once you have started to gather your network details in terms of e-mail, URLs and phone numbers, then it is time to segment the people into different behavioral groups.

We have found that there are two major types of user positions and three types of behaviors that you have to tailor your content for in order to be able to activate them all in your campaign.

User positions: Opportunistic, conservative
User behaviors: Ones, Nines, Nineties

This part of the course helps you put the different users into different buckets and start preparing activation content for them.

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WEEK 4

Maximizing your reach

This week will go through the ideas such as “Through content”, 5C’s of viral marketing and Time to wow. This week will be rich of examples and I hope to curate some templates that you guys will be able to use when creating the different content types.

I am humbly aware that new types of content pop up every week, and so I will add new examples as I find them. Whenever I have updated a weeks content, I will notify you via e-mail with information on what kind of update has been made.

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WEEK 5

Bringing the traffic home

This week will go through the ideas such as “Conversion formula” and Sequential marketing principles that enable you to build funnels, collect pixels etc. that are needed in order to sqeeze the maximum value out of your campaign. I will try to add both resources for paid campaigns as well as for purely organic ones.

We will also cover the celebration phase and emotional build up you need to create in order to maintain momentum in your existing network. This helps tremendously when trying to convince big publishers to use your content.

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WEEK 6

How to measure, learn and adapt – KPIs and the templates to analyze them through

WEEK 7

Using metrics & co-creation to build new stories

WEEK 8

Media purchasing and launch tactics to move inside and outside the bubble – custom audiences, conversion pixels and e-mail automation

WEEK 9

“Advanced” scraping, process automation & creation of supporting content

WEEK 10

Monitoring of influencers, sharing and seeding the right content to the right person

WEEK 11

Redirects, CRM-creation, killing campaign websites

WEEK 12

Launch: Advertising campaign – run through from start to campaign removal

WEEK 13

Utility virality: How to apply the knowledge to apps, games and services

WEEK 14

B2B: How to integrate into Marketing Automation, multi-level content, omni-channel marketing and lead scoring

WEEK 15

Final project: Launching a viral campaign of your own – workshops that will take you through the complete process

Sign up to get free access to updated course

15 Fridays, 15 classes, 70 videos + articles – Take the course whenever you want!

Examples, cases, downloads and shared documents on Google Drive

When you sign up, you will get access to this course as well as notifications about new content, resources or courses I will create to support this course. I will not send you advertising. The only way I might contact you other than with respect to this course is if 1. I come up with some new material I want to share or 2. I run a Kickstarter to financially support all of this